Business Analytics Careers

Gain the competitive advantage in an expanding job market.

In 2019, career website Indeed reported that job postings for “data scientist” increased by over 30% from the previous year. However, comparable job searches during the same period increased by only 14%. This indicates a disconnect between supply and demand and represents a tremendous opportunity for those with the right skills and education.

As businesses struggle to meet their increasing need for data science professionals, your opportunity to enter this thriving industry and position yourself for advancement has never been better. The online MSBA program at the University of Nevada, Reno can prepare you for an exciting career in business analytics, with a focus on predictive, prescriptive and descriptive analytics strategies based on real-world trends in business technology, including:

  • A predicted 15% growth in digital wallet purchases between 2017 and 2023*
  • Smartphone or app-based purchases representing 40% of all online shopping**
  • The rise in social media as a major platform for news, entertainment and e-commerce
  • An increase in point-of-sale infrastructure that promotes customer satisfaction while lowering costs

*Market Research Future


Businesses rely on accurate, effective data that delivers results.

Data is ubiquitous and omnipresent, and in the business world, data analytics stands on the front lines of a new arms race. Amidst growing competition for scarce resources, business analysts who can structure, present and organize data — as well as adapt to future trends — are highly sought.

The University of Nevada, Reno can prepare you to adapt and excel in your career through positions that include:

  • Management analyst
  • Marketing specialist
  • Health services manager
  • Data mining engineer
  • Predictive modeler


Turning actionable data into purposeful strategy depends in large part on an organization’s ability to make confident, data-driven decisions.

The demand for business analytics professionals is strong. Here are a few industry-based examples:

  • Financial institutions
  • Insurance companies
  • Educational services
  • Retail
  • Manufacturing
  • Real estate
  • Health care

Additional Business Analytics Career Resources

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