Online Master of Science in Business Analytics (MSBA)

Welcome to the Online Master of Science in Business Analytics Program at the University of Nevada, Reno.

With AI and predictive technology on the rise, the growing need for data analysts is projected to reach 2.72 million in 2020. As more businesses discover the power of information — and harness its potential — 69% of employers in a recent survey showed a preference for job candidates with strong data analytics skills over those without them.*

That’s because businesses thrive on information. As technology creates a natural evolution in how the world does business, key performance indicators and other types of measurements are critical to the financial success of any organization. The data that is revealed through business analytics provides better insight, and along with that insight comes greater opportunity!

Guided by expert faculty leadership, the online Master of Science in Business Analytics (MSBA) program at the University of Nevada, Reno can help you tap into the power of big data to drive smarter business and managerial decisions. You’ll develop a solid, in-depth understanding of AI and other cutting-edge technologies helping to define the future of business.

*PWC Research

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Flexible scheduling with 100% online coursework

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A small student-to-faculty ratio

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AACSB accredited College of Business

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Learn at your convenience with 3 start dates per year

STEM designation conferred by the U.S. Dept. of Homeland Security

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Study with an R1 Carnegie Classification research institution

Why choose the University of Nevada, Reno for your online MSBA?

In today’s business world, fierce competition exists everywhere — which makes understanding the numbers behind the numbers increasingly important. Our online Master of Science in Business Analytics program will prepare you to launch a career exploring and analyzing data that identifies, understands and answers the mounting questions critical to organizations of every type.

Businesses can now collect, analyze and store massive amounts of information. With an online MSBA, you’ll learn innovative methods that can help implement data-driven decisions quickly and with greater efficiency. You’ll also gain a solid understanding of the leadership, security, legal and ethical issues that surround the use of vast amounts of data.

Taught by an industry-active faculty of professionals, the online MSBA program focuses on the analysis and dissection of information at a near forensic level. This better equips you to identify habits, forecast trends and develop actionable strategies that can positively impact business operations with minimal turnaround.

Turning ones and zeros into dollars and sense

To help position you for career readiness toward real-world application, the University of Nevada, Reno’s MSBA program emphasizes four distinct skillsets that guide our curriculum and could potentially add career value. These focus areas include:

  • Business Analysis Methods: The ability to formulate a question and answer it using statistical methods.
  • Data Management: The understanding of how both “big” and “regular” data are stored in organizations, with the ability to transform that data into usable data sets for decision-making.
  • Information Visualization: The understanding of how information is created from data using visualization methods to explore patterns, analyze data, tell a story and provide persuasive evidence to help plan strategy.
  • Organizational Decision-Making: Knowledge of how organizations are structured and how people make decisions throughout the different levels in an organization.

An inclusive transition program.

Although students with a strong technical understanding of computer science often choose a career in data analytics, many successful programmers have also come from artistic, creative and other backgrounds. For this reason, we have developed a focused and dedicated entry point to guide and nurture our nontraditional students as they quickly get up to speed.

Incoming students are required to obtain the necessary competencies through our non-credit Bootcamp. This Bootcamp consists of three weeks of self-paced exercises, and includes a foundational understanding of open-source programming languages that includes R and Python.

The Bootcamp allows students from diverse educational backgrounds — or those with previous coursework — to position themselves for success not only in the program, but also in the growing field of business analytics.

Gain the competitive advantage in an expanding job market.

In 2019, career website Indeed reported that job postings for “data scientist” increased by over 30% from the previous year. However, comparable job searches during the same period increased by only 14%. This indicates a disconnect between supply and demand and represents a tremendous opportunity for those with the right skills and education.

As businesses struggle to meet their increasing need for data science professionals, your opportunity to enter this thriving industry and position yourself for advancement has never been better. The online MSBA program at the University of Nevada, Reno can prepare you for an exciting career in business analytics, with a focus on predictive, prescriptive and descriptive analytics strategies based on real-world trends in business technology, including:

  • A predicted 15% growth in digital wallet purchases between 2017 and 2023*
  • Smartphone or app-based purchases representing 40% of all online shopping**
  • The rise in social media as a major platform for news, entertainment and e-commerce
  • An increase in point-of-sale infrastructure that promotes customer satisfaction while lowering costs

Businesses rely on accurate, effective data that delivers results.

Data is ubiquitous and omnipresent, and in the business world, data analytics stands at the front line of a new arms race. Amidst growing competition for scarce resources, business analysts that can structure, present and organize data — as well as adapt to future trends — are highly-sought.

The University of Nevada, Reno can prepare you to adapt and excel in your career through positions that include:

  • Management analyst
  • Marketing specialist
  • Health services manager
  • Data mining engineer
  • Predictive modeler

Turning actionable data into purposeful strategy occurs in large part to an organization’s ability to make confident, data-driven decisions.

The demand for business analytics professionals is strong. Here are a few industry-based examples: 

  • Financial institutions
  • Insurance companies
  • Educational services
  • Retail
  • Manufacturing
  • Real estate
  • Health care

Admission requirements:

To be eligible for admission into the online Master of Science in Business Analytics program, you must meet the following requirements:

  • Bachelor’s degree from a regionally accredited institution
  • Minimum 2.75 GPA in the last two years of undergraduate study
  • English language proficiency
  • Prerequisite courses:
    • Undergraduate course in Statistics
    • Introduction to Information Systems (which includes MS Office and Excel)
  • Bootcamp: All students who are admitted to the MSBA program are required to successfully complete the preprogram, self-paced, non-credit, free of cost MSBA Skills Bootcamp.

In addition, please include the following documents with your application:

  • A one-page personal statement
  • Two letters of recommendation
  • Curriculum vitae or resume

Master of Science in Business Analytics online curriculum

Over the course of 30 credit hours, the online MSBA program curriculum helps meet the growing need for data science professionals by providing you with enhanced insight and perspective. You’ll gain an understanding of the importance of strategic decision-making that’s based on substantive knowledge — rather than intuition alone — that delivers results and helps raise the bar in data-driven business performance.

Course Listing

BAN 701Business Analysis Methods3 Credits
BAN 702Data Transformation and SQL3 Credits
BAN 703Information Visualization & Communication3 Credits
BAN 704Applied Data Science3 Credits
BAN 705Enterprise Processes & Analytics3 Credits
BAN 706Predictive Modeling & Data Mining3 Credits
BAN 707Big Data3 Credits
BAN 708Data Security, Risk Management, & Ethics3 Credits
BAN 709Leadership Strategies3 Credits
BAN 710Business Analytics Project3 Credits

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