If problem solving is a passion of yours and you enjoy working with technology that can assist you in these efforts, a career as a Salesforce analyst may be for you. A cloud-based customer management software, Salesforce is a highly popular and effective CRM bundle that allows organizations to learn more about their customers’ preferences and purchase habits through real-time updates and insights. The profession is exploding with millions of Salesforce Business analysts expected to be hired within the next three years.
While anyone can use the CRM bundle – business owners and otherwise – those who have mastered the cloud-based technology can help organizations reap the most from the Salesforce platform ultimately making smarter, more informed business decisions.
An online Master of Science in Business Analytics from the University of Nevada, Reno can provide you with the tools, training and experience you need to become a successful Salesforce business analyst. A cloud-based customer management software, Salesforce enables businesses to learn more about their customers so that they can ultimately improve customer satisfaction.
With the proprietary business solutions platform forecasting an additional 3 million jobs to the global economy by 2022 – the research from advisory services firm International Data Corporation finds you may go on to become part of the Salesforce team. Prospective data mining engineers, management analysts, marketing specialists and system analysts can also stand to improve their proficiency in a variety of areas by familiarizing themselves with the Salesforce platform and developing the necessary skills to achieve results for their businesses. (IDC, 2017).
Here are a few of the competency’s organizations are looking for from current and prospective Salesforce business analysts:
A business analyst’s job is to identify problems wherever they exist and discover solutions to those issues through efficiency improvements. This isn’t always easy when organizations are composed of many different departments, personalities and responsibilities. As such, Salesforce business analysts must be highly adept at multitasking, serving as the point person for projects that require information-gathering, interpretation and making the appropriate recommendations based on the feedback collected (Bureau of Labor Statistics, 2019).
Much like a management analyst, a Salesforce business analyst is only as good as the quality and comprehensiveness of the information they collect. That quality hinges on being highly organized so that it is fully accurate, complete and thorough, which doesn’t come easily in data-cluttered environments (BLS, 2019).
Salesforce business analysts must be able to think like a customer to identify weaknesses and offer solutions based on the feedback received from CRM software. If Salesforce business analysts can relate to the customer by getting to their level, they can make the appropriate modifications in the products they sell or services they provide so they’ll better resonate with the buying public. Studies show that 75% of consumers are willing to pay more money with a particular company when they’re satisfied by an experience, product or service (Salesforce, 2019).
The Salesforce platform allows users to plug in data that can yield real-time actionable intelligence about how a business is operating at any given time. These details are meaningless if Salesforce business analysts are not focused on the end goal. In short, they must be clear about what the business needs, why it’s needed and what the result once it’s obtained. Once these basics aspects are discovered, they can map out the steps and benchmarks needed to get across the finish line.
Other skill sets that are ideal for working as a Salesforce business analyst include critical thinking, time management and good communication skills.
Is becoming a Salesforce business analyst a smart career move?
It depends on what your goals are. If they include greater earning power, a Salesforce business analyst make a great living. Based on figures compiled by Medium, Salesforce administrators make an annual salary of approximately $95,000, on average (Medium, 2018).
It’s also professionally rewarding, by being able to use your problem-solving skills so businesses can become more successful, potentially turning weaknesses into strengths.
You gain learning potential as a Salesforce business analysis because it’s affiliated with many other platforms – such as Work.com, myTrailhead and Force.com (Medium, 2019). These affiliations can broaden your familiarity with other third-party applications, thereby further diversifying your hard-skills toolbelt.
With this CRM used all around the world, Salesforce business analysts jobs are open and available in many different countries, including the Netherlands, Spain, Germany, France, Australia and India.
If you’re already familiar with Salesforce or would like to become more proficient in the proprietary software, an online Master of Science in Business Analytics can get you closer to your goal. For more information on the University of Nevada, Reno, course curriculum or other online academic programs available, apply today.
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International Data Corporation, 2017. The Salesforce Economy Forecast. Retrieved from: https://www.salesforce.com/content/dam/web/en_us/www/documents/white-papers/idc-study-salesforce-economy.pdf